Mobile car wash
The concept
This
simple concept behind mobile car wash is using idle parking time while
owner leave their cars to carry out other activity, such as home,
shopping, working, entertaining, studying etc without moving the car
from parking spot.
The result is an innovate 100% service oriented, convenient and safe experience for customers.
Sience
the mobile car wash washing cars are 100% autonomous, and our system
not leave foam, water, of dirt on the floor, it can offered in any
indoor and outdoor parking facielity without the need of any additional
infrastructure.
The service can be offered at a wide range of place like :
Residential parking facilities
Supermarket
Malls
Public and private companies
Railways station and airport
Theaters and university
And many more
Whatever cars are parked mobile car wash will be there to keep them sparking shine.
Washing cart
Mobile
car wash works with a compact mobile unit that allows us to have in a
small space all the necessary element to offer premium quality handmade
car washes.
Each unit is operated by just one person and the average service time is 20 minute, including waxing.
The
mobile car wash washing cart are fully autonomous; it is not necessary
to have them connected to water and power supply or electricity outlets.
They have internal deposit for clean and dirty water, with enough
capacity to work one whole day work without refilling and a rechargeable
battery to power the electronic pump and the vacuum cleaner.
Strategic direction: stage of business
A
start-up business designed to fill a service void which created now a
day after the absence of mobile car wash facility in this market area.
Long range direction
We
are dedicated to establishing and maintaining the finest car wash
operation in area, specifically known for the quality of service
provided and management commitment to the betterment of the community.
Market/marketing: market segment sought
We
are extremely fortunate our service Is not limited to a specific
segment or group of the market. In fact, the mobile car wash sole
limiting factor is the small segment of its specific market which is
without an automobile. In our market area alone, there are unlimited
auto mobile.
Position
We
will position ourselves as quality service providers and our
positioning statement is: experience the quality car wash at your door
step.
Benefit of service to the market segment
We
will provide the only full service facilities within our market area.
Additionally, our minimum use of water will provide an environmentally
safe mean for our customers to clean their automobiles. These differ
from residential car washing, were untreated wash water fills from
drains and ultimately empties into our waterways.
Advertising and pricing policies
Our
basic, full-service wash will cost Rs: 250(estimated), it will entail a
full exterior vehicle wash, as well as an interior service to include
vacuum, window cleaning, and dashboard cleaning. Our deluxe wash will
cost Rs: 500 and will include all the basic wash service as well as an
undercarriage wash, a rust inhibitor and a wheel brightener. The super
wash will cost Rs: 750 and include all deluxe wash service as a
polishing wax and a wax sealant.
We
have investigated all available advertising medium. After in-depth
consultation with a myriad of car wash operators in the area, we have
decided to utilize the advantage of a variety of mediums. Initially, we
will utilize website, cable tv and radio station, in conjunction with
news paper advertisement, to announce our grant opening. We also use
direct mail coupons to increase consumer awareness of our existence.
Additionally, we will work cross promotions with business in the area as
a means to tap the client base they have established. Already several
existing business have expressed a desire to do so.
Sales projections
We
expect to wash daily 20 cars estimated earnings should be Rs: 10,000
including all services. The monthly business estimated near about
3,00,000.
Management
The
principle owner will be the full time manager. Both individual have
served in the respective firms, respectively. We have vast experience in
the management of finances, personnel and equipment. While in our
companies, we both individual successfully completed two year of the
company command, which closely parallel the running of the small
business; it requires the managing of all associated personnel, and
equipment.
Responsibilities
manager
will focus on daily operation, including employee hiring, van
maintenance, property maintenance, and equipment maintenance. The other
manager will focus on marketing, advertising, and community relations as
well as all fiscal matters, including employee pay and benefit, taxes,
payable, website maintenance, and receivable.
Capital needed
The
capital needed to underwrite this proposal will be utilized to purchase
mobile van loaded with full car wash facilities. Additionally, the
capital would be used to purchase both full-service and self-service
equipment, a water replacement system, administrative equipment and
supplies, the chemical inventory, and to provide operating capital to
maintain the operation thoughts its first four month.
Description of products
The
mobile car wash is designed to be a complete car care facility. The
operation is comprised of two complementary system: a full-service
system for those customer who wish to allow our service team to clean
their car and a self-service for those who wish to take a more active
role in their car maintenance. Both systems will be outfitted with the
most technologically advanced equipment available, thereby providing our
customer with the best service possible. The mobile car wash unique
operational concept of combining a full-service operation with a
self-service operation provides our customer with service flexibility
unmatched by any other car wash. Additionally within our market area we
have very little competition.
Unique aspects of our strategy
We
plan to market our car wash our car wash utilizing four primary
mediums: Discount coupons mailing to selected zip codes, email address
and websites. And cross promotion with local area merchants which will
allow us to tap into their firmly established customer bases.
Additionally we will approach apartments, shopping malls, amusement
parks, super stores and condominium management offices, asking them to
include promotional coupons in their monthly newsletters.
Management development
Our
objective is to cultivate our managers from within the organization.
This practice is essential to ensuring that our business philosophy and
management style remain consistent. Additionally by adhering to this
objective , we possess a means in which to reward employees who
continually perform in an outstanding manner.
Market analysis
Specific market
LOCATION
The
location is most important aspect in predicting a car wash success.
Ideally, a car wash should be situated on a thoroughfare which posses a
heavy volume of traffic, often referred to as “traffic count”. The wash
location should have readily accessible ingress and egress routers. The
target market population should reside in apartment least 30,000 people.
A majority of target market should reside in apartments, townhouses and
condominiums.
TRENDS
A
recent demographic study predicts a high, increase in our target area
population over the next 10 years. Additionally this study predicts the
numbers of cars registered in our target area will also show a slow, but
steady increase next ten year.
CHARACTISTIC
Our
target market is the most density populated areas, shopping centers,
car parking areas and officer’s car parking in the city and is comprised
of a diverse mixture of ethnic and economic groups. This diverse
economic and ethnic make-up supports our view that there is a strong
demand in our market area for a complete car wash facility that posses
both full service and self service facilities.
Buying habits of customer
In
talking with hundreds of people target area, we have determined there
is an enormous need for the mobile carwash facility in this area.
Currently there is not similar car wash facility within Jamshedpur, and
our proposal has received enormous support from both civic and
government groups in our target market.
Advantage of competitors
1.Price
To
arrive at our price listing for each car wash package, we carefully
examined many car wash facilities in Jamshedpur. We analyze each
facility’s wash package then compared the price of the package to its
service contents to make a qualitative determination on the quality of
service provided versus the cost of the service. Unfortunately what we
discovered was that in most cases, the service provided did not warrant
the higher price charge to the customer. The customer was not receiving
any significant increase in the service received. Therefore, we
carefully constructed our wash packages to ensure that our customer
receive the best possible service for the price charged.
2. Performance
Our
research repeatedly indicated that the wash performance is directly
proportional to the type and make of equipment used. Therefore, in
keeping with our business objective of providing the highest quality
service possible, we have decided to purchase the most technology
advance equipment will provide us with a qualitative edge over all the
car wash facilities within Jamshedpur.
Advantage of competitor over the mobile car wash
We believe there are two temporary advantages a competitor could have over the mobile car wash
Customer base we will need time to firmly establish a sturdy customer base.
Business
experience we lack daily experience in the industry, which our
competitor have garnered overtime. However, we believe our work at
multiple car wash facilities over the last seven month greatly reduce
this initial experience advantage.
Environment impact
Seasonal
fluctuation, as defined by changes in the weather, directly impact a
carwash business volume. Contrary to logic, the winter month are peak
months for full-service volume, while the self-service volume remain
constant throughout the year. The rainy season keeps on decrease the
business volume.
Over all marketing strategy
Our
marketing strategy is twofold. First, we must develop a loyal customer
base on which to built our business. Second, we must cultivate and
expand this customer base to ensure a long lasting and solid
relationship with our repeat customer and continued vitality of the
business with the addition of the new customers.
Image we want to portray
The
entire foundation of our business rests on our pledge to provide
quality service at a reasonable price. We will portray our business in
such a manner. Additionally, we are genuinely interested in the
development and quality of our market area’s business community.
Pricing strategy
List prices
After
careful analysis of this region’s car wash operator’s pricing
practices, we crafted a pricing strategy that we believe more closely
aligns service with price. Our system incorporates a three tier pricing
scheme. In accordance with our pricing strategy, our basic wash will
cost Rs:250, our advanced wash will cost Rs:500, and our deluxe wash
package will cost Rs:700.
Discount prices
As
part of our marketing strategy , we will at various times offer
discount and selected wash packages. Discount will vary from Rs:100 to
Rs:200 reduction if the standard price.
Competitor’s price
Although we do not have any competitor in our target market top use as a
guide for established our pricing system, we did evaluate several
pricing schemes to assist us in developing one appropriate for the
mobile car wash.
Summary of unique feature and benefit
An extremely important feature of our business is its mobile. Because
of being mobile, the chances of succeeding are drastically increase our
operation will incorporate the newest and most technologically advanced
wash equipment in the industries. This will enable us to provide our
customers with the best possible service at the community are respected
and acted upon. Additionally, we believe the strongest point is our
business is our management team. Both owner posse’s vast knowledge,
gained from operational, budgetary, and personnel experience, from which
to direct the business and provide for outstanding customer service